It sounded so simple, it just had to be unique. A watch like no other. It was a simple challenge but that certainly did not mean finding the solution would be easy.
Daniel and Steve had been working together on a few projects but the conversation always came back to creating their own watch. Daniel, who has created over 1,000 watches, was willing to make any watch, "just give me the design" Daniel would say. But Steve did not want just another watch, just another colour, just a different shape - it had to be new and unique.
But it was a struggle, it seemed that every day the pair could come up with an idea, but by the evening it was clear that it had already been done before. They were struggling, it had to be new, unique & distinctive; frustration was creeping in. Neither of them were willing to give up on their dream, but to release the frustration there was only one thing to do – some commiseration over a couple of bottles of red wine.
The conversation, as it always does when Daniel & Steve are together, went back to watches and the finer points of a watch movement. As Daniel went through the details Steve was thinking about how similar a watch movement was to any old engine - a power source, engine and gear box. That lead to thinking about cars and then - why not a reverse gear?
At that point, everything changed!